I'm
Adolf de Guzman
Email Marketing Specialist, Copywriter, Vibe Coder, Front-End Tinkerer, Marketing Strategist
I'm
Learn About Me
Hi! I'm Adolf, an Email Marketing Specialist with a journey starting in copywriting back in 2019. I craft emails that connect and convert. Lately, I've been exploring 'vibe coding'—building tools and sites for myself, like resume builders and web apps, to solve my own problems. This portfolio blends my core email expertise with my passion for building things on the side.
Email Marketing Strategy
95%
Copywriting
95%
Vibe Coding (HTML/CSS/JS)
75%
Campaign Analysis
85%
What I do
From concept to conversion: Planning campaigns, segmentation, automation flows, and data-driven optimizations to maximize ROI.
Persuasive, clear, and on-brand copy for emails, landing pages, and products. Crafted to engage your audience and drive action.
Building functional web apps and tools (like resume generators) to solve specific needs. It's coding driven by creativity and purpose.
Designing and coding responsive email templates that look great in every inbox, combining visual appeal with functional deliverability.
My Resume
⚡ My Builds ⚡
A sleek resume builder that solves formatting headaches. Create professional resumes in minutes with customizable templates.
A collection of clean, modern templates for job seekers. Each template is fully customizable and print-ready.
Ready-to-use portfolio templates for creatives and professionals. Designed for simplicity and visual impact.
A showcase of simple Android applications built while exploring mobile development. Practical tools for daily use.
Small web apps built to help family stay organized. Includes shared calendars, chore trackers, and more.
Upload and visualize Klaviyo campaign data. Track opens, clicks, revenue, and more with interactive charts.
📊 Real Results • Niche Audience
16 campaigns • 79% avg. open rate • 364 patterns sold
Strategy: Month-long series finale targeting engaged segments (VIPs, Loyalists, Recent Engaged). Excluded recent buyers.
Strategy: Time-sensitive SMS flash sale. 29.9% click rate shows strong mobile engagement for hobby audience.
Strategy: Thematic content connecting quilting to self-care. 82.3% open rate shows content resonates with hobbyists.
Strategy: Value-first educational content with soft product placement. High engagement shows trust-building works.
Strategy: Special messaging for 90-day unengaged users. 40.7% open rate shows effective re-engagement.
Strategy: Community-focused content featuring user awards. Builds loyalty and brand connection.
| Campaign | Type | Sent | Open Rate | CTR | Sales | Revenue |
|---|---|---|---|---|---|---|
| Hobby Month Grand Finale | 7,661 | 78.2% | 3.8% | 44 | €1,144.90 | |
| JAN_HOBBY_FINALE_48HR | SMS | 8,460 | N/A | 29% | 21 | €478.24 |
| Hobby Month Finale - Less Engaged | 2,800 | 40.7% | 5.6% | 10 | €156.63 | |
| The January Wrap-Up | 7,623 | 79% | 2.9% | 25 | €452.55 | |
| Beat the Winter Blues | 7,479 | 79.4% | 3.2% | 25 | €381.15 | |
| The Gift of Self-Care | 7,360 | 82.3% | 2.4% | 34 | €492.55 | |
| Midwinter Layering Tips | 7,473 | 77.8% | 1.2% | 14 | €236.13 | |
| Bundle Bliss: Curated Collections | 7,465 | 77.7% | 1.6% | 14 | €252.97 | |
| Mid-Month Flash Sale - Final Call | 7,389 | 78.2% | 2.4% | 24 | €452.08 | |
| January Mid-Month Flash Sale (SMS) | SMS | 8,233 | N/A | 29.9% | 35 | €699.94 |
| Mid-Month Flash Sale | 7,238 | 78.8% | 2.7% | 24 | €466.05 | |
| Behind the Design: Mood Boards | 7,235 | 80.3% | 2.4% | 13 | €262.42 | |
| Bestseller Spotlight | 7,227 | 80.7% | 2.5% | 12 | €204.70 | |
| Quilting Care Tutorial | 7,270 | 80.8% | 3.2% | 23 | €374.54 | |
| Epiphany Savings - Final Call | 7,313 | 78.3% | 1.9% | 17 | €326.98 | |
| Epiphany Pattern Reveal | 7,385 | 75.3% | 2.2% | 25 | €399.18 | |
| New Year, New Hobby | 7,459 | 77.9% | 2% | 19 | €330.01 | |
| The Blank Slate | 7,525 | 79% | 2.2% | 18 | €320.14 | |
| TOTAL | 79% avg | 2.7% avg | 364 | €6,692.97 | ||
* Sales column shows number of patterns sold (€8.95 each)
Engaged segments averaged 78%+ open rates vs 40% for less engaged. Targeted messaging drives results.
SMS campaigns achieved 29%+ click rates, perfect for flash sales and time-sensitive offers.
Educational content (tutorials, mood boards) saw highest open rates (80%+), building long-term loyalty.
40% of dormant users re-engaged with special offers, recovering 10 sales from cold audience.
From My Blog
Most eCommerce emails cram too many products, causing decision fatigue. Learn why a focused "hero + highlight" approach drives better clicks and conversions—especially on mobile.
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Low engagement often starts at the signup form. Discover how strategic form design, clear incentives, and double opt-in can attract quality subscribers who actually want to hear from you.
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