Adolf de Guzman

Email Marketing Specialist / Strategist

4+ years experience

HTML Email Specialist | Strategy & Performance, Not Just Design

Recent Email Campaigns

My Email Marketing Philosophy

I specialize in HTML email development with a strategic focus - creating emails that drive results through clean code, mobile optimization, and performance-focused design. My approach prioritizes function over flash, ensuring every email delivers maximum impact through strategic execution rather than just artistic design.

Strategic Email Marketing
Understanding the core principles that make email marketing effective beyond just aesthetics
Mobile Optimization Essentials
Why mobile-first design is critical in today's email landscape and how to implement it effectively
The Truth About Email List Failure
Common pitfalls in list building and how to create a quality subscriber base that converts
Email Builder Previews
The importance of testing across clients and devices to ensure consistent rendering
Why Less is More in Email Design
How simplicity and focused messaging often outperform complex, visually-heavy designs